Most popular watch consumers will purchase during 2019

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Most popular watch consumers will purchase during 2019

Postby springer » Thu Jan 10, 2019 12:46 pm

A recent article at watchpro.com titled, "EXCLUSIVE: More than one in ten wealthy citizens want to buy a Rolex this year" provided some insight
on what brands consumers find the most desirable. Needless-to-say, Rolex was the number one brand found at the top of that list.

The complete article is located here:

https://www.watchpro.com/exclusive-more ... this-year/

To quote the article, A survey by investment bank RBC Capital Markets has found that 12.3% of affluent Americans intend to buy a Rolex watch this year.

The survey asked for purchasing intentions for 720 affluent US consumers with an annual household income in excess of $100,000 in December last year. 61% of respondents had household income of over $150,000. 46% were male and 54% female.

Unsurprisingly, Rolex is comfortably the most likely watch to be bought in 2019, wanted by 12.3% of the sample, followed by TAG Heuer, which 8.6% intend to buy this year.

Cartier came third with 7.9% intending to buy, a reflection perhaps of the slight weighting towards females in the sample of 720 people who took the survey.
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Re: Most popular watch consumers will purchase during 2019

Postby drefrank » Thu Jan 10, 2019 9:14 pm

Interesting- thanks for sharing.
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